Whois Privacy Protection, occasionally also called Privacy or Whois Privacy Protection, is a service that conceals the genuine contact info of domain name owners on WHOIS lookup sites. Without this service, the name, address and email of any domain registrant will be freely visible. Giving false details upon registration or changing the real information at a later time will just not work, as doing such a thing may result in the domain registrant losing their ownership of the domain. The policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS info must be valid and up to date all the time. The Whois Privacy Protection service was introduced by domain registrars as a response to the growing concerns for potential identity theft. If the service is active, the domain name registrar’s contact info will be listed instead of the client’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, although there are some country-code extensions that do not.